Four tips for creating content for viral sharing

1. Value
Trust me, I’m just as sick of hearing “create great content” and “content is king” as you are, but it really is the key to in getting people to share. By creating valuable, resourceful, and compelling content you will seek the approval of the masses.

2. Credibility
Make sure that your domain, brand, and author(s) are always seeking to establish credibility. Often times it comes down to the credibility of the source, not the content or message itself.

3. Usability
Making the content easy to share and driving them to do so with a call-to-action will do wonders.

4. Digestibility
Make it easy for people to consume your content. Whether it’s putting boring statistical data in a visual infographic, formatting the layout of the content, or chunking and segmenting content with headers and other methods, you are providing an easy way for the user to digest the content. If they feel the content and data is easy to digest they’ll feel comfortable sharing it with others.

The takeaway…
While many people might think that viral Internet memes happen on their own, the shocking truth is that most of them don’t. There is a large cycle of creative, development, deployment, and seeding that ensures success. By readying content and campaigns for viral success, you are taking the first steps in the cycle.